When I first started out in the web design business (many, many) moons ago, I charged a fixed fee for projects. Back in the early 00’s, web design businesses were much more aligned with IT,… Read More »Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing…
Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in… Read More »Get real: moving beyond personas and into empathy with your customers.
I am a feminist. I am a card carrying, flag-waving, “shrill”, “hysterical”, “loud”, “bossy”, “crazy” feminist. I am that ooga-booga feminist that infiltrates the nightmares of the men in Fedoras. I am that feminist that… Read More »Ooga Booga Feminism: aka ‘looking for empowerment at the bottom of a Chanel purse’. #iwd2016