[A Perfect Storm] Brand Pandering: Abigail Shrier, Target & the Problem of Juniors

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This is a new category of streams where I talk about the “perfect storm” that attempts to explain some of the tech/corporate/digital marketing/business side of where we are right now with the culture wars.

Today I am going to talk about what I suspect happened with Abigail Shrier & Target and explain why we got here, why it’s a problem, and how it can be fixed with better process.

Remember – the vast majority of big corporations aren’t good with social media. They especially don’t know the culture wars. So I’ll give you a little taste of my experiences working with these teams from the Agency side and maybe offer up some wisdom.

If you want to support me by becoming a Patron, I would very much love that: https://patreon.com/tealou, or if you want to give me a one-off donation, you can visit my website: https://teasmith.com.au/donate