‘Like and Subscribe’: a shy ‘old’ person’s first week on YouTube and what I learned.
Let me take you back to the year 1990. You know, about 15 years ago… I had to perform in a school play. I was
27 July 2019
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Blink. Blink. Blink. Miss a decade a.k.a. “Why I am breaking up with marketing”.
I’ve been staring at a blinking cursor, on this neglected blog, for about 15 minutes. It’s not the first time it’s happened, and not the
7 June 2019
ADHD @ Work: Why Mental Health is more than “depression prevention” and we need to support…
October is ADHD Awareness Month, and with all the talk (platitudes?) about Mental Health in the workplace lately, I feel the need to talk about
8 April 2019
You have impact. Your voice is important.
I wrote this back in August, when I was preparing to give a talk that ultimately didn’t happen. What was supposed to be a straightforward
18 February 2019
Does “award winning digital agency” mean “the best”?
A few months back, I suggested on LinkedIn that the only people that get awards are those that spend all their time nominating themselves for
1 January 2019
“Let me do my job!”: When collaboration becomes control, it’s time to step back.
I’ve been a web designer and all that stuff for near on 2 decades. I am pretty decent at it. Been doing it a while.
27 November 2018
Should business owners talk about politics on social media?
I’ve seen a few comments and posts on LinkedIn recently that we shouldn’t talk about politics on LinkedIn. I’ve seen this aimed at women in
5 October 2018
On the “elevator pitch” …and why I won’t do it.
I’ve been asked to give a talk this week, about what our business does, and tell our story, in under 2 minutes. It is stressing
13 August 2018
Please, by all means, ‘do it yourself with Wix’.
What do you do as a digital agency when everyone can “do it yourself with Wix?”. When you can set up an amazing online store
31 July 2018
Freelance to “Real Business”: Lessons from a one-year-old Digital Agency.
LinkedIn told me that I have been running my digital agency, Kintsugi for a year now, so I thought I might take the opportunity to
3 August 2017
Your Customers are Waiting for the Icebreaker a.k.a.
I don’t generally like to comment on or analyse viral videos, because it often leaves people with the impression that “viral” (I mean truly viral)
18 March 2017
Clients with Commitment Issues: Why the Agency May Not be the Problem.
Are you thinking about leaving your Agency? Why? Reflect for a second, because it might not be their fault. You, the client, might have created
10 January 2017
Baby ‘Digital Strategists’: You Are Not Gods.
I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent)
20 April 2016
Marketing Myth #1: Digital is cheaper than traditional media.
This is a new series that addresses the common “Digital Strategist”/SEO cowboy myths, that will hopefully help you to be aware of red flags when
17 April 2016
Marketing is Truth and Pain aka Seriously Say Fuck Once in a While No-one Cares.
Many thousands of years ago, all I wanted to be was a writer. As a baby undergrad in Political Science & Communications, I had aspirations
3 April 2016
Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing…
When I first started out in the web design business (many, many) moons ago, I charged a fixed fee for projects. Back in the early
15 March 2016
Get real: moving beyond personas and into empathy with your customers.
Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to
10 March 2016
Ooga Booga Feminism: aka ‘looking for empowerment at the bottom of a Chanel purse’. #iwd2016
I am a feminist. I am a card carrying, flag-waving, “shrill”, “hysterical”, “loud”, “bossy”, “crazy” feminist. I am that ooga-booga feminist that infiltrates the nightmares
8 March 2016
5 reasons your digital strategy is failing (and how to fix it).
*What The Fuck Fuck My Life What Am I Doing This isn’t Working The digital marketing industry is not like it once was. In 2010, it
16 January 2016
Not-Boring Marketing: Be comfortable with risk and lean into fear.
You may have realised by now that I don’t do boring. I don’t do generic. I definitely do not do safe marketing. I work with
16 January 2016
Business Owners: A Little Bit Nutty.
Business is a pressure cooker. Even for those that don’t have mental health issues — starting a business will take every piece of emotional energy you have,
27 November 2015
Entrepreneurs: It is Okay to Complain.
Running a business is lonely. Sometimes it really isn’t the party everyone thinks it is. Even if you are lucky to have a lot of
26 November 2015
Ad Blocking is Immoral.
Okay, first up, calm down. I am sure you are a good person. I am sure that you use Ad Blockers for all the right
14 August 2015
Facebook’s Boring Tax: How the Newsfeed Changes Affect Your Business Page.
If you have been listening to me for the last few years, good news, you’re pretty much prepared for the changes that Facebook are making
20 April 2015
The qualities of a good UX Designer
With technology being increasingly cheaper, quicker to implement and easier to use, the barrier to entry is low for anyone with an idea. With that,
29 January 2015
Let’s talk political parties (like it’s 1999)
Let me take you back, for a second, to 1999. No Twitter. No Facebook. Your parents didn’t know what an Internet was and they definitely
25 May 2014
The world’s greatest parenting book
I’m going to release my own parenting book. My advice? 1. Keep ’em alive.2. Laugh & talk with them.3. When they’re sick, give them medicine
24 April 2014
On Ideas.
Ideas and discussions about cool shit are wonderful, but at the end of the day, follow through & action is what counts. I thought of
10 April 2014
Eyes on your own plate.
Here’s a little epiphany I had whilst feeding ducks and watching a magpie trip over his face this morning: 6 months ago, I quit dieting
7 March 2014
Pinterest People
Some of us are Pinterest people. Pinterest people are the people that will spend 20 minutes, per cookie, icing cookies. They look at a celebrity’s
3 March 2014
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