Baby ‘Digital Strategists’: You Are Not Gods.

I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent) ignorance of some clients. People with no experience opening content management agencies, and bamboozling people with buzzwords and non-strategic “content” over actual strategy. I am not talking about freelancing. I […]

Not-Boring Marketing: Be comfortable with risk and lean into fear.

You may have realised by now that I don’t do boring. I don’t do generic. I definitely do not do safe marketing. I work with my clients to break through some of their fears around standing out, and encourage them to take more risks in the drive to be more authentic and not-boring. Of course, […]

Social Media is Storytelling.

I spend most days studying, talking about, writing and thinking about the social psychology and human behaviour aspects of social media and the web. It’s my area of expertise and my passion. It is a topic that both intrigues me on an intellectual level and excites me on a personal one. I have been blogging […]

Remember: Words Have Power. And sympathy is not empathy.

Yes, I know. Another Charlotte Dawson post. Another social media person making commentary in order to get some Google Juice. Another person who has been the victim of online harassment speaking out. Another person sharing their story. I know you’re fatigued with the discussion, because so much has been said already, but hear me out. […]

In defence of knob gags.

This morning, I woke up to a fun meme on Twitter. The #changelovetoknobsongs hashtag. For those that are unfamiliar with how these things take off, it generally means everyone gets on board, tries to have some fun with it, and after a little while, we all move on and everything goes back to normal. 95% […]

Well, I do believe that is called a backlash…

I have had such an amazing response from my post yesterday about why I have decided to quit Facebook. So many people have emailed me and DMed me on Twitter voicing their support and similar concerns. It has got me thinking a LOT about why I decided to end it. It seemed like a bit […]

Why I deactivated my Facebook Account (and will probably delete it).

It’s hard to imagine a world without hyper-connectivity. It started with mobile phones, extended into social media and at the moment, the biggest trend is telling people where you are, what you are doing AT THIS VERY SECOND AND HERE’S A MAP OF THE RESTAURANT I AM EATING AT. I attended a Conference where people […]

A big ol’ virtual swear jar and the online identity crisis.

I have been reflecting quite a bit lately about various things — my online persona, the way I represent myself on social media… how my empassioned and yet foul-mouthed rant about the Internet filter got so much attention… the whole “being in business and trying to get into Medical School” sort of thing… and I have had […]