I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent) ignorance of some clients. People with no experience opening content… Read More »Baby ‘Digital Strategists’: You Are Not Gods.
This is a new series that addresses the common “Digital Strategist”/SEO cowboy myths, that will hopefully help you to be aware of red flags when choosing an agency to work with. I hope this is… Read More »Marketing Myth #1: Digital is cheaper than traditional media.
Many thousands of years ago, all I wanted to be was a writer. As a baby undergrad in Political Science & Communications, I had aspirations of great journalism, moving political speeches, opinion pieces and documentaries… Read More »Marketing is Truth and Pain aka Seriously Say Fuck Once in a While No-one Cares.
When I first started out in the web design business (many, many) moons ago, I charged a fixed fee for projects. Back in the early 00’s, web design businesses were much more aligned with IT,… Read More »Marriage v Hit It and Quit It aka “Why I am moving from project-based quoting to marketing…
Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in… Read More »Get real: moving beyond personas and into empathy with your customers.
*What The Fuck Fuck My Life What Am I Doing This isn’t Working The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some… Read More »5 reasons your digital strategy is failing (and how to fix it).
You may have realised by now that I don’t do boring. I don’t do generic. I definitely do not do safe marketing. I work with my clients to break through some of their fears around… Read More »Not-Boring Marketing: Be comfortable with risk and lean into fear.