Baby ‘Digital Strategists’: You Are Not Gods.

I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent) ignorance of some clients. People with no experience opening content management agencies, and bamboozling people with buzzwords and non-strategic “content” over actual strategy. I am not talking about freelancing. I […]

Marketing Myth #1: Digital is cheaper than traditional media.

This is a new series that addresses the common “Digital Strategist”/SEO cowboy myths, that will hopefully help you to be aware of red flags when choosing an agency to work with. I hope this is of value, and if there is anything specific you would like me to answer/address, get in touch. Digital Marketing is […]

Get real: moving beyond personas and into empathy with your customers.

Ah, empathy. The word that everyone talks about, and thinks they have, but very few are actually able to put into practice. Empathy, not to be confused with sympathy, is being able to sit in someone else’s shoes, and feel the way they feel about a certain situation. Empathy is feeling without judgement. Sympathy, on […]

5 reasons your digital strategy is failing (and how to fix it).

*What The Fuck Fuck My Life What Am I Doing This isn’t Working The digital marketing industry is not like it once was. In 2010, it was straightforward: you built a website, you invested in some SEO, you posted to Facebook and it all ticked along. You could play it safe and act like a robot […]

Not-Boring Marketing: Be comfortable with risk and lean into fear.

You may have realised by now that I don’t do boring. I don’t do generic. I definitely do not do safe marketing. I work with my clients to break through some of their fears around standing out, and encourage them to take more risks in the drive to be more authentic and not-boring. Of course, […]

So, what’s in a “Like”, anyway?

If you listen in on any casual conversation between business owners about social media, before long a conversation about the number of Likes on a Page will come up. For some reason (well, not mysteriously, but a blog post in itself so let’s just go with ‘some reason’ :-)), people seem to love comparing the number […]

In defence of knob gags.

This morning, I woke up to a fun meme on Twitter. The #changelovetoknobsongs hashtag. For those that are unfamiliar with how these things take off, it generally means everyone gets on board, tries to have some fun with it, and after a little while, we all move on and everything goes back to normal. 95% […]