I know, strange title. But I want to talk about a problem in our industry, which is juniors starting digital agencies and exploiting the (apparent) ignorance of some clients. People with no experience opening content… Read More »Baby ‘Digital Strategists’: You Are Not Gods.
This is a new series that addresses the common “Digital Strategist”/SEO cowboy myths, that will hopefully help you to be aware of red flags when choosing an agency to work with. I hope this is… Read More »Marketing Myth #1: Digital is cheaper than traditional media.
Many thousands of years ago, all I wanted to be was a writer. As a baby undergrad in Political Science & Communications, I had aspirations of great journalism, moving political speeches, opinion pieces and documentaries… Read More »Marketing is Truth and Pain aka Seriously Say Fuck Once in a While No-one Cares.
Yes, I know. Another Charlotte Dawson post. Another social media person making commentary in order to get some Google Juice. Another person who has been the victim of online harassment speaking out. Another person sharing… Read More »Remember: Words Have Power. And sympathy is not empathy.
This years Blog Action Day post was initially a little bit of a challenge. I live in urban Australia, where clean drinking water is plentiful and wasted. I am tremendously lucky. So lucky that I,… Read More »Blog Action Day Post: Water. aka Lawns are Stupid and Here’s Why.