Today I am going to show you one of the many digital agencies who specialise in online campaigning. I’ll walk you through one basic handbook, all of which are based on one Master Handbook based on the work of Marshall Ganz.

If you think that all these disruptive organisations seem to be part of the same group – they are – sort of. They use the same Playbook. I am increasingly of the view that these groups are part of a big pyramid scam. I mean, the agency literally calls themselves Another Acronym. How cynical can you be?

Over the next few weeks I’ll talk about all the types of fuckery you’re going to be exposed to, but I’ll start with this one and cover more detail each day. Do, please, if you have any area you want me to deep dive into, ask and I will cover it.


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