Today I’ll be introducing you to the Ladder of Engagement. This is basically a sales funnel, but used for political purposes. Trust the Americans to turn the political system into a sales strategy and self-help book (haha), but this is what Obama did with great effect.

This is a simplified version of the Organizer’s Handbook and other resources, but I think if we start with some fundamentals, you might be a little more immune to manipulation.

Again, note the difference between the materials they give the people who are doing the recruiting vs the materials the leaders use vs those who are being recruited. Like MLM & Cults do.

Again, this is not to judge – all tools can be used for good and evil, but this at least helps to begin to diagnose what is happening, and why you might feel pulled in so many directions. All the cults are trying to recruit you.